Ashima's Portfolio

Over the 10+ years of working as a GTM and Product Growth professional, I’ve shaped go-to-market and growth strategies for products at different stages - from zero to one, and from traction to scale. I enjoy understanding a problem from first principles, and arriving at solutions using structured scalable frameworks.Shared below is some of my recent work with clients as well as some case studies I've undertaken.

GTM Strategy for Athlos

Athlos is a premium activewear D2C brand based out of India. This is the go-to-market strategy for Athlos's new 'Agile' collection.This document highlights our approach to nail the pricing, positioning and customer targetting. It also discusses the marketing levers, and rollout action plan for the exciting new line.

Growth Foundations for I'm Safe

I’m Safe is a personal safety platform that helps people stay safe through a combination of app features and smart safety devices.This document outlines the strategic recommendations to build the early foundations of the product’s growth and define the next focus areas for the organization.

Onboarding Teardown for Headspace

Headspace is a popular mindfulness and meditation app designed to help people with their overall mental well-being.With this teardown, we try to observe, comprehend and suggest improvements to their mobile app onboarding experience.

Revenue Growth for CureFoods

Curefoods is a cloud kitchen startup specializing in food delivery services, managing food brands across various cuisines.In this case study, we use a 3-step approach to understand, evaluate and arrive at an exhaustive list of growth levers to increase revenue for Curefoods.

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